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Segment Visitors to Gain Actionable Insights
Segment Visitors to Gain Actionable Insights ShareThis The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic daily data transfers. These changes will make it easier for users to navigate through their survey data and turn it into more actionable information that can be used to make their websites and marketing campaigns more productive. Arguably the biggest improvement is the inclusion of automatic daily transfers of (up to 15) ForeSee survey dimensions into SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation or Look and Feel, in addition to custom questions. With these items, users can create new analytics segments in SiteCatalyst. Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfie...
Block Ads with Google Publisher Toolbar
Block Ads with Google Publisher Toolbar ShareThis Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages. 31,000 Adsense publishers now use the Chrome extension, but thanks to a few recent improvements, you can (should) expect that number to skyrocket. The toolbar, which consequently now supports DoubleClick for publishers, has received new blocking capabilities that are definitely worthy of note. Publishers that have the extension enabled will be able to block ads they deem unsuitable for their audience without needing to navigate to their account or spending time determining which ad or URL to block. Publishers can even indicate to Google if there was a problem with an ad – e.g. the ad in unsafe, the landing page is unaccurate, etc. Previously, publishers were only able to view account. Now, those ad overlays display addit...
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