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LinkTrust Helps in the Fight Against Fraud ShareThis Some affiliate marketers have to spend so much time fighting off fraudsters, they probably feel like Batman. And, like The Dark Knight, they don’t have to worry about taking on these rogues all alone. One trusty ally in this on-going struggle is  LinkTrust , the affiliate tracking and affiliate program software provider that is unveiling a number of new ways to combat fraud as part of a huge feature release coming out this fall. A part of this new feature set is a Transaction Details API, which will help make everything from marketing analytics to fraud detection a much simpler process. In this case, it works seamlessly with three top-notch fraud analytics and prevention companies,  CPA Detective ,  Fraudlogix  and  ScrubKit , who can help clients study their traffic to uncover, eliminate and prevent affiliate and transaction fraud. LinkTrust customers only have to enable Transaction Details in their API rights to start using it rig

Segment Visitors to Gain Actionable Insights ShareThis The ability to incorporate  ForeSee  surveys into SiteCatalyst  isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic daily data transfers. These changes will make it easier for users to navigate through their survey data and turn it into more actionable information that can be used to make their websites and marketing campaigns more productive. Arguably the biggest improvement is the inclusion of automatic daily transfers of (up to 15) ForeSee survey dimensions into SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation or Look and Feel, in addition to custom questions. With these items, users can create new analytics segments in SiteCatalyst. Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfied Visits.” As

Affiliate 360: The Fundamentals of Performance Marketing Affiliate marketing is something that seems from a distance so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is far more complicated. Website Magazine's Affiliate 360 book  addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today. Order a 12-issue professional subscription to Website Magazine and receive the Affiliate 360 book absolutely free! Act now - this is a limited time offer! Proven Strategies: Successful affiliate marketers understand the importance of developing and executing  the right strategy . Affiliate 360 addresses the fundamental approaches to excelling with performance-based marketing through a set of time-tested monetization strategies. Powerful Tools: The premier affiliate marketers in the world don't optimi

Block Ads with Google Publisher Toolbar ShareThis Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages.  31,000 Adsense publishers now use the Chrome extension, but thanks to a few recent improvements, you can (should) expect that number to skyrocket. The toolbar, which consequently now supports DoubleClick for publishers, has received  new blocking capabilities  that are definitely worthy of note. Publishers that have the extension enabled will be able to block ads they deem unsuitable for their audience without needing to navigate to their account or spending time determining which ad or URL to block. Publishers can even indicate to Google if there was a problem with an ad – e.g. the ad in unsafe, the landing page is unaccurate, etc. Previously, publishers were only able to view account. Now, those ad overlays display additional informat