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The Fundamentals of Performance Marketing
Affiliate 360: The Fundamentals of Performance Marketing Affiliate marketing is something that seems from a distance so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is far more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today. Order a 12-issue professional subscription to Website Magazine and receive the Affiliate 360 book absolutely free! Act now - this is a limited time offer! Proven Strategies: Successful affiliate marketers understand the importance of developing and executing the right strategy . Affiliate 360 addresses the fundamental approaches to excelling with performance-based marketing through a set of time-tested monetization strategies. Powerful Tools: The premier affiliate marketers in the world don't optim...
Segment Visitors to Gain Actionable Insights
Segment Visitors to Gain Actionable Insights ShareThis The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic daily data transfers. These changes will make it easier for users to navigate through their survey data and turn it into more actionable information that can be used to make their websites and marketing campaigns more productive. Arguably the biggest improvement is the inclusion of automatic daily transfers of (up to 15) ForeSee survey dimensions into SiteCatalyst, which can include latent scores, such as Satisfaction, Navigation or Look and Feel, in addition to custom questions. With these items, users can create new analytics segments in SiteCatalyst. Below is an example of how users can utilize these segmenting capabilities. It looks at the segment of respondents with “Very Unsatisfie...
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